Flower Delivery Elmers End Privacy Policy

Introduction

At Flower Delivery Elmers End, we are dedicated to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and safeguard your data when you place orders with us in Elmers End and the surrounding districts. We are committed to complying with the General Data Protection Regulation (GDPR) and ensuring transparency in all our data processing activities.

Scope of this Policy

This Privacy Policy applies to all customers placing orders with Flower Delivery Elmers End, whether via our website, by phone, or in person, when the delivery address falls within Elmers End and its surrounding districts. By using our services, you agree to the practices described in this policy.

What Data We Collect

To process your flower delivery orders and offer high-quality customer service, we may collect the following types of data:

• Personal Identification Data: This may include your name, delivery recipient's name, postal addresses, and telephone numbers.
• Contact Information: Your email address or other contact details as necessary to facilitate communication about your order.
• Order Details: Information regarding the products ordered, delivery dates, personal messages attached to bouquets, and payment confirmations (such as last four digits of your card if needed for reference).
• Payment Information: Limited payment details required for the transaction. Full card payment processing is handled securely by third-party payment processors; Flower Delivery Elmers End does not store card numbers or CVV codes.
• Technical Data: When you interact with our website, data such as IP address, browser type, and device identifiers may be collected for security and analytics purposes.

How We Use Your Personal Data

Your data is used strictly for the following purposes:

• Processing, fulfilling, and delivering your flower orders
• Contacting you for order updates or to resolve any delivery issues
• Managing payments and refunds
• Improving our website functionality and user experience
• Responding to your queries or complaints
• Complying with our legal obligations and regulatory requirements

Lawful Basis for Data Processing

Under GDPR, we must rely on valid legal grounds to process your personal data. The main lawful bases we use are:

• Contractual Necessity: To perform our contract with you by processing and delivering your orders.
• Legitimate Interests: To improve our services, manage business operations, prevent fraud, and respond to your requests – where such interests are not overridden by your privacy rights.
• Legal Obligation: To comply with laws, such as taxation and accounting requirements.

Data Retention

We retain your personal information only for as long as necessary for the purposes for which it was collected. The retention periods depend on the type of data, the reason for its collection, and legal requirements. Typically, your order and associated data are retained for up to 6 years to comply with accounting obligations and address any potential disputes or claims. Upon expiration of the retention period, your data is securely deleted or anonymised.

Who Processes Your Data?

Your data is accessed and processed only by trained personnel of Flower Delivery Elmers End who are involved in fulfilling your orders. However, to provide our services, your data may be shared with trusted third parties, strictly for the following purposes:

• Payment Processors: Third-party companies that securely handle card payments and refunds on our behalf.
• Delivery Partners: Providers who may assist in fulfilling and delivering orders, especially during periods of high demand.
• IT Service Providers: Companies who host and maintain our website or provide secure storage solutions.

All third-party processors are contractually bound to process your personal data in compliance with GDPR principles and only for the purposes outlined in this policy. They are not permitted to use your data for their own purposes.

International Data Transfers

Your personal data is generally processed and stored within the UK and European Economic Area (EEA). If it becomes necessary to transfer your data outside these areas, we will ensure adequate protections are in place, such as Standard Contractual Clauses approved by the European Commission or similar safeguards.

Your Data Protection Rights

Under the GDPR, you have important rights with respect to your personal data:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can ask us to correct inaccurate or incomplete data.
• Right to Erasure: In certain circumstances, you may ask us to delete your personal data.
• Right to Restriction: You may request us to restrict the processing of your data in some cases.
• Right to Data Portability: You can request to receive your data in a structured, commonly used format and have it transferred to another provider.
• Right to Object: You have the right to object to the processing of your data where we rely on legitimate interests.

All requests regarding your data rights will be handled promptly and in accordance with legal requirements. If you are dissatisfied with how we manage your data, you may contact the UK Information Commissioner's Office (ICO) to lodge a complaint.

Data Security

We implement appropriate technical and organisational security measures to protect your personal data against accidental loss, theft, unauthorised access, alteration, or disclosure. These measures are regularly reviewed and updated to address new security threats.

Changes to This Policy

Flower Delivery Elmers End may occasionally update this Privacy Policy to reflect changes in our practices or relevant laws. Periodic reviews are carried out to ensure ongoing compliance. The effective date of the current version will always be displayed at the end of the policy.

How to Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact our customer service team. Your privacy is of utmost importance to us and we will address your enquiry as promptly as possible.

Last Updated: April 2024